Built by an operator. For operators.
GreenScale Advisors combines done-for-you marketing with operational consulting from someone who has actually built and scaled service companies in the green industry.
With over 30 years of industry experience, our founder leads Lush Outdoor Services in delivering professional tree care, landscaping, and pest management solutions throughout South Florida.
As an ISA Certified Arborist and FDACS Licensed Pest Control Operator, he specializes in large tree removals, expert trimming, storm response, tree health programs, fertilization, irrigation repair, and comprehensive pest control services — including lawn and ornamental treatments, termites, rodents, and mosquito control.
He works closely with HOA communities, property managers, and residential homeowners to develop long-term maintenance strategies that protect both property value and plant health.
Beyond field operations, he provides educational presentations and CEU training for HOA boards and property managers — helping decision-makers better understand tree health, risk management, pest control protocols, and preventative maintenance planning.
Every project is delivered under licensed and insured oversight with a focus on safety, responsiveness, and long-term reliability. Same-day service and emergency response available when needed.
That's the operating expertise behind GreenScale Advisors — and what your business gets access to.