Local Service Ads and Google Ads that pay for themselves.
The fastest path to booked work in tree, landscape, and pest control — managed by a team that has actually run the trucks.
LSA and Google Ads are the highest-intent channels in this industry. Done wrong, they burn cash on tire-kickers. Done right, they fill next week's schedule. We manage both with weekly negative-keyword work, geo-targeting, ad copy written for real buying triggers, and call-quality scoring.
What's included
- Google Local Service Ads setup, verification, and management
- Google Ads campaigns: Search, Performance Max, and YouTube where appropriate
- Call-only and high-intent search campaigns for emergency work
- Geo-targeting tuned to your routes — no wasted clicks from outside your service area
- Weekly negative-keyword pruning and bid optimization
- Landing pages built for each campaign — no sending paid traffic to your homepage
- Call tracking + call recording + lead-quality scoring
- Monthly reporting tied to booked-job revenue, not clicks
The patterns we see — and what we do about them.
Your LSA budget runs out by day 10 with no booked jobs to show for it.
Job-type weighting, geo tightening, and dispute work on bad-fit calls — getting your effective cost-per-job in line.
Google Ads sends traffic to your homepage.
Service-specific landing pages with single calls-to-action and clean call/form tracking.
You're paying for clicks from outside your service area.
Tight geo-radius targeting, ZIP-code exclusions, and IP filtering where supported.
You can't tell which calls came from ads vs. organic.
Dynamic number insertion and call-source tracking baked into every campaign.
How we work together.
- 01
Account audit
Wasted spend review, structural rebuild plan, and competitive benchmarking.
- 02
Rebuild
New campaign architecture, conversion tracking, landing pages, and call-tracking integration.
- 03
Manage
Weekly bid + keyword + ad-copy optimization, monthly strategy reviews.
- 04
Scale
Once cost-per-job is dialed, we expand spend, geos, and services with confidence.
What lands in your hands.
Verified LSA profile
Google-verified Local Service Ads with badge, ready to take calls.
Campaign architecture
Conversion-tracked Search and PMax campaigns scoped to your service mix.
Lead quality reports
Weekly review of call recordings flagged as quoted, booked, or junk.
Frequently asked
Ready to put this to work?
Get a free audit from a team that already speaks fluent green industry — no onboarding tax, no months of "discovery."