Marketing · Content & Organic

Editorial-grade content that compounds — every month.

Service pages, blog articles, FAQ libraries, and comparison guides written by people who've worked your trade. Built for Google, AI Overviews, and the buyer reading on their phone at 9 PM.

Most agency content reads like a Wikipedia rewrite. Ours reads like a contractor explaining the work over coffee — because it is. We pair real green-industry experience with SEO/AEO/GEO best practices so each piece ranks, gets cited, and actually answers the question.

What's included

  • Long-form service pages with FAQs, schema, and internal linking
  • Seasonal blog content tied to your service calendar
  • Comparison + 'how to hire' guides that capture mid-funnel buyers
  • Location pages for every city and ZIP you serve
  • AEO/GEO answer pages structured for AI Overview and ChatGPT citation
  • Content briefs co-developed with your senior techs and arborists
  • Editorial calendar aligned to your busiest service windows
What we fix

The patterns we see — and what we do about them.

Your blog is 4 thin posts from 2021.

A real editorial engine — 4–8 well-researched pieces per month, indexed and internally linked.

Every page on your site says the same thing.

Distinct, intent-mapped pages per service and per city, with FAQs and proof.

Your content sounds like a generalist wrote it (because they did).

Drafts vetted against trade reality — ISA standards, FDACS rules, real plant lists, real pest pressure.

AI Overviews summarize competitors when buyers ask your category questions.

AEO-structured answer pages with clean Q&A formatting, schema, and citation-worthy sourcing.

Our process

How we work together.

  1. 01

    Content audit

    Inventory existing pages, score for intent + quality, and identify gaps and cannibalization.

  2. 02

    Topic map

    Cluster-based plan covering services, locations, comparisons, and seasonal questions.

  3. 03

    Produce

    Brief, draft, expert review, edit, publish — with schema and interlinks deployed at publish.

  4. 04

    Refresh

    Quarterly updates on top performers to defend rankings and capture new AI Overview citations.

Deliverables

What lands in your hands.

Monthly content set

Mix of service pages, blogs, FAQs, and location pages mapped to your priorities.

Internal link map

Living spreadsheet of how every new page strengthens your existing money pages.

AEO answer pages

Structured Q&A pages targeting the specific questions buyers ask AI tools.

FAQ

Frequently asked

Typical retainers ship 4–8 substantial pieces per month — a blend of service pages, blogs, FAQs, and location pages. We scale to your goals and competitive landscape.

Ready to put this to work?

Get a free audit from a team that already speaks fluent green industry — no onboarding tax, no months of "discovery."