Marketing · Retargeting & Remarketing

Bring back the buyers who almost booked.

Most site visitors don't convert on the first visit. Retargeting follows them across Google, YouTube, and Meta with the right offer at the right time.

In high-consideration services like tree care and pest control, buyers research 3–5 providers before calling. Retargeting keeps you in the conversation. We run brand-safe, frequency-capped campaigns that re-engage qualified visitors — without burning audiences out.

What's included

  • Google Display + YouTube remarketing audiences
  • Meta (Facebook + Instagram) retargeting with crafted creative
  • Cart/quote-abandonment recovery for online booking flows
  • Service-line specific audiences (tree visitors → tree creative)
  • Frequency caps to prevent ad fatigue
  • Lookalike audience expansion from converters
  • Reporting on view-through + click-through assisted revenue
What we fix

The patterns we see — and what we do about them.

Your site has thousands of visitors and only a handful convert.

Layered retargeting that keeps you in front of researching buyers until they're ready.

You're paying again for traffic you already paid for.

Excluded-audience setup so paid search doesn't re-bid on people already in your retargeting funnel.

Your old display ads still run after the promo ended.

Active creative refresh cycle and offer windows tied to your real promotions.

You have no idea if retargeting actually helps.

View-through and click-through attribution reporting in plain English, every month.

Our process

How we work together.

  1. 01

    Audience build

    Pixel + tag check, behavior-based audiences (service viewed, pricing seen, form started).

  2. 02

    Creative

    Static and video creative for each audience and service line, with offer variants.

  3. 03

    Launch

    Google, Meta, and YouTube campaigns with frequency caps and view-through tracking.

  4. 04

    Optimize

    Weekly creative rotation, monthly audience refresh, and incrementality testing.

Deliverables

What lands in your hands.

Audience architecture

Documented audience map with rules, exclusions, and refresh cadence.

Creative library

Static + video display creative refreshed quarterly to prevent fatigue.

Attribution report

Monthly assisted-conversion view — how many sales retargeting helped close.

FAQ

Frequently asked

Retargeting is high-leverage at low spend — many operators see strong assists on $500–$1,500/month. We start small and scale as performance justifies.

Ready to put this to work?

Get a free audit from a team that already speaks fluent green industry — no onboarding tax, no months of "discovery."